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Fifty-Three Percent of the Internet Retailer Top 500 Who Use Third-Party Affiliate Marketing Providers Choose Commission JunctionSANTA BARBARA, Calif. - June 12, 2008 - Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), announced today that it is once again the affiliate marketing provider of choice for America's largest retail Web sites. Among the retailers listed in The 2008 Internet Retailer Top 500 Guide, 53 percent of those with third-party affiliate marketing partners have selected Commission Junction – more than all other affiliate marketing providers combined. "In a recent survey of our Internet Retailer Top 500 clients, we were pleased to hear that the primary reason retailers choose Commission Junction is because we deliver sustainable year-over-year growth for their affiliate marketing programs," said Kerri Pollard, General Manager of Commission Junction. "They also told us they prefer Commission Junction because we are the largest affiliate marketing network, which enables them to partner with a greater number of top-performing Web-site publishers. We truly appreciate our clients' taking the time to give us this feedback and we will continue to provide superior service to all advertisers and publishers in our network." "As the largest and most comprehensive affiliate network, Commission Junction has been a powerful ally in keeping our customers up to date with the latest and greatest of our offerings and special promotions," said Tommy Chang, director of internet marketing at Newegg, which ranks tenth on the Internet Retailer Top 500 and is the second-largest Internet-only retailer in the United States. "Commission Junction's level of service has allowed for seamless integration into our marketing strategy and quickly brought success to our affiliate program." Among the ten largest online retailers with third-party affiliate marketing programs, in addition to Newegg, Commission Junction counts Staples, Apple, Dell, HP, QVC and Best Buy as customers. Affiliate Marketing Can Drive More Than 20 Percent of Online Revenue Affiliate marketing continues to be a popular channel with online retailers because of the guaranteed ROI inherent in the cost-per-acquisition model in which retailers pay publishers for driving consumer sales, not just clicks. Internet Retailer statistics confirm the popularity of affiliate marketing, with 75 percent of the Top 500 retailers using third-party affiliate marketing providers. Commission Junction's survey of its Internet Retailer Top 500 clients revealed that nearly one in three companies derived more than 20 percent of its online revenue through its affiliate channel. For the complete list of Commission Junction clients in the Internet Retailer Top 500, please go to www.cj.com/internetretailertop500. About Commission Junction Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for clients. About ValueClick, Inc. ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance- based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com. |
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