Commission Junction


			Commission Junction Launches Partner Program for New York Times Partner Program to Help Grow Times Subscriber Base SANTA BARBARA, Calif. – May 30, 2001 – Commission Junction (www.cj.com) announced today that it has helped The New York Times launch a partner marketing program to increase online subscriptions to The Times. The program uses Commission Junction's advanced tracking and reporting technology, and is managed by NETexponent, a leading partner marketing agency. "We're pleased to be working with The New York Times to grow its subscriber base," said Lex Sisney, Commission Junction CEO. "Commission Junction is helpingThe Times to reach new audiences and demonstrate a measurable return on its investment." As part of the partner program, New York Times advertising links are offered to Commission Junction's network of more than 400,000 publisher sites. As an application service provider, Commission Junction monitors and reports the program's performance in real time and handles related transactions on behalf of The New York Times. NETexponent will analyze and help optimize the partner relationships. "Our readers have come to 'Expect the World' from The New York Times and its home delivery service," said Michael Keenan, Web site product manager in the consumer marketing department at The New York Times. "With the combination of Commission Junction's established network and technology solution, along with the marketing expertise of NETexponent, new consumers at thousands of Web sites will be able to subscribe online for home delivery of The New York Times." More than 3,000 Web sites have joined The New York Times partner program since its April launch. "The New York Times has successfully leveraged one of the strongest brands in the newspaper industry," said Peter Figueredo, CEO of NETexponent. "NETexponent is pleased to extend The Times brand through our partner marketing and recruiting efforts. In addition, working with Commission Junction's technology will help us maximize the results of this program." About Commission Junction Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN®, and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London. About The New York Times The New York Times Company (NYSE: NYT) is a diversified media company including newspapers, television and radio stations, and electronic information and publishing. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. In 2001 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies. In October 2000 the Company was ranked No. 1 in the publishing industry in Fortune's survey of the Global Most Admired Companies and was ranked first among all companies in the survey for the quality of its products and services. The Company, which had 2000 revenues of $3.5 billion, publishes The New York Times, The Boston Globe and 15 other newspapers; operates eight network-affiliated television stations and owns two New York City radio stations. It also operates news, photo and graphics services as well as news and feature syndicates. A division of the Company, New York Times Digital, operates Internet properties such as NYTimes.com, Boston.com and newyorktoday.com. The Company holds interests in one newsprint mill, one supercalendered paper mill and the International Herald Tribune S.A.S. About NETexponent NETexponent (www.NETexponent.com) is the leading partner marketing agency for marketers looking to increase their online ROI. NETexponent's team of experts establish, grow, manage, and optimize clients' online marketing initiatives. Custom recruiting efforts, a proprietary network of sites, and years of experience lend to NETexponent's ability to recruit both high trafficked and highly relevant sites for clients such as The New York Times, netaid.org, and ezTaxReturn.com. NETexponent is a privately funded company with offices in New York City. Please visit our Web site to learn more at www.NETexponent.com or email info@NETexponent.com. "Increase your online ROI exponentially."



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