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USA Today to Increase Subscriptions Using Pay-for-Performance Advertising with Commission Junction SANTA BARBARA, Calif. – June 28, 2001 – USA TODAY, the nation's largest-selling daily newspaper, has launched an affiliate marketing program through Commission Junction, the leading affiliate marketing service provider. USA TODAY will use Commission Junction's technology and services to help increase subscriptions using pay-for-performance advertising. "I think it's a testament to the success of pay-for-performance advertising that USA TODAY, a traditional offline publishing company, has established an affiliate marketing program to drive subscription sales," said Lex Sisney, Commission Junction CEO. "Pay-for-performance advertising provides USA TODAY with a measurable return on investment where they pay only for results, not promises." USA TODAY banner ads and text links will be offered to the Commission Junction network of thousands of publisher sites. Commission Junction will manage all relationships, monitor and report the affiliate marketing program performance and handle payment of commissions for USA TODAY. Publishers in the program earn commissions on a per-sale basis, while USA TODAY only pays for the advertising when a subscription is sold. "USA TODAY is excited about the increase in subscription sales through the Commission Junction affiliate marketing program," said Gary Evans, USA TODAY Circulation Marketing Director. About Commission Junction Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN®, and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London. About USA TODAY USA TODAY is the nation's top-selling newspaper. It is published via satellite at 36 locations in the USA and at five sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. The newspaper is published by Gannett Co., Inc. USATODAY.com is an industry-leading news and information site on the Internet. More than 25 million monthly visitors experience comprehensive, convenient USA TODAY news and information through interactive features, information graphics and multimedia functions including audio, video and live Webcasts. USATODAY.com has more than 200,000 pages of breaking stories in News, Money, Sports, Life, Technology and Weather - updated 24 hours a day, seven days a week. USATODAY.com is owned by Gannett Co., Inc. For more information, please visit www.usatoday.com |
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