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Commission Junction Announces Agreement with Yahoo! Store
Yahoo! Store Merchants Can Now Join Commission Junction's Pay-for-Performance Advertising Network SANTA BARBARA, Calif. – July 31, 2001 – Commission Junction (http://www.cj.com), a leading pay-for-performance advertising network, today announced an agreement with Yahoo! (Nasdaq: YHOO), a leading global Internet business and consumer services company, to integrate Commission Junction's technology-based marketing services into Yahoo!® Store (http://store.yahoo.com). Through the agreement, Yahoo! Store merchants can join Commission Junction's advertising network to cost-effectively acquire new customers for their business on a pay-for-performance basis. "We are pleased to be working with Yahoo! to bring Commission Junction's pay-for-performance ad network to Yahoo! Store merchants," said Lex Sisney, Commission Junction CEO and co-founder. "Our marketing services will enable Yahoo! Store merchants to increase the reach, effectiveness and accountability of their online advertising." Commission Junction's incorporation into the Yahoo! Store platform has been "Commission Junction Certified"- affirming that the technology and tracking are integrated. "Commission Junction's online advertising services add yet another powerful tool to the extensive suite of offerings provided by Yahoo! Store to enable merchants to build successful businesses online," said Sara Hicks, producer, Yahoo! Store. "Our agreement with Commission Junction supports our goal of offering innovative, sophisticated marketing solutions to enable our store merchants to acquire new customers and grow sales." Launched in June 1998, Yahoo! Store is a leading online store-hosting service and home to more than 14,000 merchants. Yahoo! Store enables merchants to create their own commerce-enabled online store quickly for as little as $100 per month, depending on inventory size. With the ability to leverage the Yahoo! network, including one of Yahoo!'s highest-trafficked properties, Yahoo! Shopping, Yahoo! Store merchants have unparalleled access to the Web's largest purchasing audience and the ability to consistently acquire and retain new customers. About Commission Junction Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN®, and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London. |
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