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Citibank's c2it(sm) Service Joins Commission Junction Network
c2it Looks to Acquire New Customers Through Pay-for-Performance Advertising SANTA BARBARA, Calif. – Oct. 24, 2001 – Commission Junction (www.cj.com), the largest pay-for-performance advertising network, today announced the addition of Citibank's c2it service (www.c2it.com) as an advertiser in its network. c2it is a person-to-person online funds transfer system that allows virtually anyone in the U.S. with an email address to send and receive money online. It also features an international money transfer service that allows payments to 50 countries around the world. By joining the Commission Junction network, c2it service will make its ads available on a pay-for performance basis to thousands of Web site publishers. The performance-based advertising program is designed for large-scale customer acquisition, as well as to raise c2it awareness. "We chose to run a performance-based advertising program to maximize exposure of our product on the Internet and optimize our marketing dollars," said James Rose, Chief Marketing Officer of c2it. "Commission Junction's large stable of publishers will nicely fit our product and target customer base." c2it will pay the referring publishers $5 for each new approved member. Commission Junction will provide the tracking, reporting and payment services for c2it. "The addition of c2it to our pay-for-performance advertising network further strengthens our financial services category and provides another quality advertiser for our publishers to work with," said Lex Sisney, Commission Junction CEO and co-founder. "Our services and technology will allow c2it to lower its customer acquisition costs, expand its member base and maximize its advertising dollars." Web sites may participate in c2it's advertising program by signing up at https://signup.cj.com/signup/brandedPublisherSignUp.do?air_refmerchantid=746392. About Citibank Citibank is part of Citigroup (NYSE:C), the preeminent global financial services company providing some 120 million consumers, corporations, governments and institutions in more than 100 countries with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage and asset management. Major brand names under Citigroup's trademark umbrella are Citibank, CitiFinancial, Primerica, Salomon Smith Barney, and Travelers. Additional information may be found at: www.citigroup.com. About Commission Junction Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN®, and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London. |
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