Commission Junction


			The Wall Street Journal Online Chooses Commission Junction Pay-for-Performance Advertising Increases Online Subscriptions SANTA BARBARA, Calif. – Sept. 4, 2002 – Commission Junction (www.cj.com), a leader in pay-for-performance marketing, announced today the addition of The Wall Street Journal Online (www.wsj.com) as an advertiser in its network. The Wall Street Journal Online, a digital version of the leading global newspaper of business, is currently the largest paid subscription site on the Web. The publication has more than 646,000 paid subscribers and is updated 24-hours a day, seven-days a week by its worldwide staff. Through pay-for-performance marketing, The Wall Street Journal Online cost-effectively recruits new subscribers by placing its advertising on thousands of publisher Web sites and then paying a commission for each new subscriber that results from the advertising. The company chose the Commission Junction network because of its established base of publishers, which provides the largest reach of any advertising network today, and because of its turnkey client services, which have a proven record of fast-tracking successful advertiser programs. The Wall Street Journal Online has leveraged Commission Junction's "Power Launch" premium service to quickly develop its program into a profitable marketing channel. "Power Launch" provides an advertiser with a designated account development manager and a structured methodology for designing, implementing, monitoring and managing the first 90-days of a pay-for-performance advertising program. "When we decided to start a pay-for-performance program, we found that Commission Junction had the technology, services and publisher relationships that would enable us to expand our reach online and produce results," said Jennifer Singer, marketing director at The Wall Street Journal Online. "We chose a pay-per-sale commission structure, which enables us to pay a bounty to the publisher sites that generate new subscriptions for the company." The Wall Street Journal Online pays publishers a percentage of the sale for each subscription generated by its advertising banners and text links. The program recruited more than 1,000 publishers in the first few weeks of live operation. "The Wall Street Journal Online is a prestigious addition to our growing network of high-caliber clients," said Commission Junction President Jeff Pullen. "Commission Junction continues to attract Fortune 500 companies, which use our network to quickly develop a pay-for-performance program and increase their bottom line. Our solutions combine a full range of great customer services and easy-to-use product functionality driving accountable results for each client. The Wall Street Journal's entry into the network is the latest example of this successful combination." About The Wall Street Journal Online Introduced in April 1996, The Wall Street Journal Online (www.wsj.com) features continuously updated coverage of the full spectrum of business news both in the U.S. and around the world, prepared by a dedicated news staff, supported by the global resources of The Wall Street Journal and Dow Jones. The Online Journal also integrates with the full Wall Street Journal network of vertical Web properties - including OpinionJournal, CareerJournal, RealEstateJournal, StartupJournal and CollegeJournal - that focus on specific tools and areas of interest for business professionals. Subscriptions cost $39 annually for subscribers to any global print edition of The Wall Street Journal or Barron's and $79 annually for others. The Wall Street Journal Online is the largest paid subscription news site on the Web with 646,000 subscribers and was named the Best Business News Web site by Yahoo! Internet Life in the magazine's January 2002 issue. Beyond the Web site, the Online Journal offers many targeted email offerings and is one of the most popular channels for download to handheld computers and other wireless devices. About Dow Jones In addition to the Online Journal, The Wall Street Journal and its international editions, Dow Jones & Company (NYSE: DJ; dj.com) publishes Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC of the CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S. About Commission Junction Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN®, and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London.



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