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Top Media Publications Retain Commission Junction to Increase Subscriptions Online Advertising Garners 5,000 New Subscriptions For Top Print Outlets in Third Quarter Alone SANTA BARBARA, Calif. – Sept. 30, 2002 – Commission Junction (www.cj.com), a leader in pay-for-performance marketing, announced today that with the recent addition of The Wall Street Journal Online it continues to secure its position as the preferred network for some of the most-widely read and influential publications, which are using performance-based online marketing to increase their subscription base. The Commission Junction network also includes Business Week, Forbes, The New York Times Home Delivery, USA Today, and TIME Archive, among others. Recent results show that print media is finding the Commission Junction product a very effective vehicle for driving subscriptions. Using pay-for-performance print media companies pay online publishers either a fixed sale commission or a percentage of the sale for each new subscription generated from the online advertising placed on publishers' Web sites. In aggregate, media publications in the Commission Junction network paid more than $120,000 in commissions to publishers in the third quarter 2002 on more than 5,000 new subscriptions and 700,000 click-throughs. The New York Times Home Delivery, which joined the Commission Junction network in March 2001, pays their publishers $25 for each subscription sold and has generated a significant portion of their total subscriptions through their pay-for-performance channel at a lower cost than their other marketing channels. "Successful offline strategies do not always translate to the online world. With the technology infrastructure provided by Commission Junction we have been able to develop and maintain an extremely successful online acquisition channel for The New York Times," said Chris Kramer, co-founder of NETexponent, the online performance-marketing agency for The New York Times. The Wall Street Journal Online joined Commission Junction in May to generate subscriptions for WSJ.com, and has partnered with more than 1,500 online publishers in the network to date, including Verizon Internet Services and LookSmart. "These top media brands are showing the viability of pay-for-performance advertising for growing subscription numbers while maintaining a positive ROI," said Lisa Riolo, Commission Junction vice president, client management. "With our quality publisher base, the companies can expand their online reach to the senior managers and leading decision-makers that make up the majority of their loyal readers." About Commission Junction Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN®, and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London. |
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