Commission Junction


			Commission Junction Launches Enhanced Online Marketing Interface "Best of Breed" Relationship Management Tool Available to All Clients SANTA BARBARA, Calif. – April 21, 2003 – Commission Junction (www.cj.com), a leader in pay-for-performance marketing, announced today the launch of Account Manager 6.0, an enhanced version of its Web-based interface for online marketers that includes a new relationship management component and a streamlined user experience, with benefits for both advertisers and publishers. From this single interface, advertisers will be able to increase their opportunities for success by using the new features to recruit, manage and retain top-performing publishers, while communication and promotion opportunities for publishers in the network will be greatly expanded. "Since its inception, Commission Junction has led the way with product innovations that help our clients achieve tangible results with their marketing dollars. Account Manager 6.0 once again raises the bar," said Elizabeth Cholawsky, senior vice president marketing and product development. "Advertisers can communicate more efficiently with publishers, extend specific offers, and make program adjustments quickly, while publishers can better manage existing partnerships and foster new ones to optimize earning potential." Key features include easier management of program terms and performance incentives between advertisers and publishers, new options for tailoring creative and communication tools that will take performance-based relationship management to a new level. Account Manager 6.0 includes new features for both advertisers and publishers. Advertisers: Create unique commission rates, performance incentives, and special terms and conditions Replace existing program terms easily with new ones for individual publishers or selected groups Recruit publishers by searching the Commission Junction network and extending promotional offers Contact publishers easily through the interface Publishers: View advertiser details and history (commission rates, tracking methods, referral terms, etc.)Receive offers from advertisers and apply for specific program terms Contact advertisers easily via their designated direct contact Manage advertiser relationships based on the status of their program terms "We wanted the ability to manage our relationships in a comprehensive way that was simple," said Jon Moises, affiliate marketing manager, Quicken Loans. "Commission Junction listened and created an easy way for us to save time and money with Account Manager 6.0." About Commission Junction Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN®, and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London.



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