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Commission Junction Adds Search to its Suite of Online Marketing Solutions CJ Search Integrates Expertise of Extensive Publisher Network Into Centralized Solution SANTA BARBARA, Calif. – October 13, 2003 – The industry for search engine marketing is growing more complex every day as it moves towards a forecasted growth from $1.6 billion in 2003 to $4.3 billion in 2008 (Jupiter Research, August 2003). In a move to help guide advertisers through the complexity, Commission Junction, which has been providing online marketing solutions since 1998, today launched CJ Search™, a customized solution that lets advertisers manage all of their search efforts through a single service, and also tap into the deep search expertise of Commission Junction's extensive publisher network. CJ Search includes paid search, paid inclusion and organic search and is designed to complement Commission Junction's other pay-for-performance marketing solutions in email and affiliate marketing. "The publishers in our affiliate network were doing search engine marketing long before it became the thing to do. They just called it smart marketing, and went about developing some serious expertise in it," said Jeff Pullen, president and CEO of Commission Junction. "With CJ Search, advertisers have a one-stop-shop to manage their independent search efforts, and they also have the choice of extending the reach of their efforts by working with our publishers. We sit in the middle as an independent third party to guarantee a mutually beneficial relationship." Advertiser benefits CJ Search simplifies the management of search marketing for advertisers by bringing all search efforts together under one centrally managed system. The service is highly customizable, giving advertisers the option to create their own independent search campaign, implement a search program through the Commission Junction affiliate network or maximize their search effectiveness through a combination of both. Through Commission Junction's managed services, advertisers gain a single view of their entire program that allows them to create, monitor and adjust strategy and budgets across varying search campaigns or other pay-for-performance programs like email and affiliate marketing. Advertisers also are able to restrict as well as recommend search terms used by publishers, avoiding overlap with their own programs. Publisher benefits The CJ Search service presents a knowledge base of best practices that enables publishers in the Commission Junction network to build upon and continually improve their search marketing efforts. In addition to managed services, tools will enable publishers to view advertisers' protected keywords, as well as those they recommend, so that publishers can better focus their efforts on developing creative new terms and maximizing the effectiveness of their programs. About ValueClick ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units:
RealNetworks and Rhapsody are registered trademarks of RealNetworks, Inc. All other trademarks are the property of their respective owners. |
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