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Commission Junction Launches Enhancement to BFAST® Solution
Netscape to Use Affiliate Marketing Program to Promote New Low-cost Internet Access Service SANTA BARBARA, Calif. – April 19, 2004 – Commission Junction, provider of advanced online performance-based marketing solutions, and a ValueClick (Nasdaq: VCLK) company, today announced the launch of BFAST Web 2.0, an enhanced version of its BFAST solution that combines proven partner management expertise with advanced affiliate marketing functionality. BFAST Web 2.0 simplifies and streamlines the management of affiliate marketing programs by providing advanced Web-based management tools that enable advertisers to build, track, manage and analyze all of their online relationships. The enhanced BFAST solution is part of Commission Junction's broad suite of online marketing solutions that incorporate advanced technology, marketing expertise and quality ad networks to drive measurable results for clients on a pay-for-performance basis. BFAST Web 2.0 helps advertisers manage their affiliate programs more effectively through an intuitive Web interface that consolidates the most useful features for daily operations. New and improved management tools give advertisers better insight into program performance, allowing them to focus efforts on the campaigns and publishers that are most successful. The BFAST Web 2.0 solution includes the following enhancements: Simplified Payment Processing: A streamlined user interface reduces the steps required for payment processing making it easier for advertisers to issue payments to publishers accurately and on time. Enhanced Reporting: Improved reporting tools provide a single, comprehensive view of all transaction and link performance data, enabling advertisers to retrieve and manage performance data quickly and easily. Link Management: Enhanced linking functionality allows advertisers to browse, add and edit publisher links via the Web, simplifying the creation, distribution and management of ad creatives. Email Messaging: A new one-to-one messaging feature enables advertisers to send email to individual publishers directly from the Web interface, reducing time and error in communications. BFAST Web 2.0 is part of Commission Junction's suite of affiliate marketing solutions for advertisers and publishers that includes CJ Access, CJ Vantage, CJ Marketplace and BFAST Partner Gateway. "The launch of an enhanced version of BFAST demonstrates our commitment towards the BFAST solution and our BFAST clients. As with every solution in our affiliate marketing suite, ensuring the success of our clients remains a top priority as we continue to improve our offerings and integrate our technologies into a single collaboration platform," said Jeff Pullen, general manager, Commission Junction. "With BFAST Web 2.0's technically-advanced, Web-based tools, we've made it even easier for advertisers using the BFAST solution to oversee and increase the effectiveness of their affiliate programs, and ultimately drive success." About ValueClick ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units:
RealNetworks and Rhapsody are registered trademarks of RealNetworks, Inc. All other trademarks are the property of their respective owners. |
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