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Netscape Teams With Commission Junction for Performance-Based Online Marketing Effort in Support of the Netscape® Internet Service
Netscape to Use Affiliate Marketing Program to Promote New Low-cost Internet Access Service DULLES, Va. and SANTA BARBARA, Calif. – May 5, 2004 – The Netscape® ISP, a low-cost Internet service offering consumers "Just the Net You Need" and a subsidiary of America Online, Inc., together with Commission Junction, a provider of advanced online performance-based marketing solutions, and a ValueClick, Inc. (Nasdaq: VCLK) company, announced the launch of an online affiliate marketing program with Commission Junction to promote the new Netscape Internet Service. The launch of Netscape's affiliate program has already attracted some of the top online marketing affiliates and is an important component of Netscape's online performance-based marketing efforts to promote its services and brand. By choosing Commission Junction's CJ Vantage™ solution, Netscape is leveraging Commission Junction's extensive network of online publishers that make up one of the industry's largest affiliate communities to expand its brand reach to a broader audience and drive online registrations of its low-cost ISP. Netscape chose also to include CJ Associate™, an outsourced program management solution, to take advantage of Commission Junction's inside expertise. With both solutions, Commission Junction will maintain the lead-management channel, and will recruit, support, track, report, manage and pay publishers in the Netscape program on a performance-based fee model. Since the official launch of its affiliate program in February, Netscape has signed more than 1,300 publishers. "Commission Junction's vast online affiliate marketing network is a natural vehicle to distribute the Netscape Internet Service software, an easy two-minute download, to consumers and supports our goal of making our new service the value leader among low-cost Internet services," said Joel Davidson, executive vice president of Web Access, America Online, Inc. "The program has already proven to be highly effective for acquiring new members." "We're pleased to have Netscape join Commission Junction," said Jeff Pullen, general manager of Commission Junction. "The company's addition to our roster of brand-name advertisers confirms the effectiveness of performance-based marketing, and is yet another sign that our industry has arrived." About Netscape The Netscape Internet service is an affordably priced dial-up access service for consumers who want a reliable and low-cost way to get online. Available at www.getnetscape.com, the Netscape service offers a simple approach of "Just the Net You Need" with unlimited dial-up access and basic features including e-mail with spam filters, Internet search and daily news. An Internet technology pioneer and an America Online, Inc. brand, Netscape reflects a decade of expertise in developing interactive products and Internet technologies that have played a key role in shaping and influencing the direction of the online medium. About ValueClick ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units:
RealNetworks and Rhapsody are registered trademarks of RealNetworks, Inc. All other trademarks are the property of their respective owners. |
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