Commission Junction


			Commission Junction Powers 47% of Internet Retailer's Top 300 Web Retailers' Affiliate Programs SANTA BARBARA, Calif. – July 29, 2004 – ValueClick, Inc.'s (Nasdaq: VCLK) Commission Junction, a provider of advanced performance marketing solutions, powers the affiliate marketing networks of 47% of Internet Retailer's Top 300 Web retailers who reported having affiliate programs - more than any other provider - making it the preferred performance marketing solution for the online retailing industry. Among the list of top retailers, Commission Junction powers the affiliate programs of many well-known brand names such as Circuit City and Staples. Performance marketing has proven to be highly cost effective in driving online revenue. As a result, affiliate marketing has been widely adopted by the online retailing industry with 175 of the 300 top retailers running affiliate programs either through networks like Commission Junction or in-house. With the pay-for-performance model, retailers only pay for the results their ads generate, which reduces risk and creates an efficient and profitable marketing channel that produces measurable results. "Performance marketing has grown up alongside the online retailing industry, and the fact that the majority of top retailers work with Commission Junction is a testament to our leadership position in affiliate marketing and the value that we provide our customers," said Jeff Pullen, general manager of Commission Junction. "Driving results is a mutual goal as both industries continue to grow, and Commission Junction remains committed to providing online retailers with advanced solutions and services to help expand their businesses." A key part of ValueClick's portfolio of performance-based interactive marketing solutions, Commission Junction offers a suite of online marketing solutions that includes affiliate marketing, search marketing, program management and optimized advertising. About ValueClick ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units: ValueClick Media (media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct, ValueClick Search and Webclients groups, ValueClick Media offers marketers a wide range of distribution methods, including Web-based advertising, co-registration, pay-per-click search, and a variety of email marketing options. ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading global provider of online comparison-shopping services. Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients. Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions. For more information, please visit www.valueclick.com. RealNetworks and Rhapsody are registered trademarks of RealNetworks, Inc. All other trademarks are the property of their respective owners.



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